PPC Management Services: Get Highly focused and targeted paid traffic to landing pages with no need to manage it!
Dominate your competition on Google and BING and get immidiate results with no stress managing it.
PPC Management services are part of my Digital Marketing & Web Design Consultaion Services.
I help clients manage their PPC campaigns towards their goals. From Google Ads to BING ads, I help my clients reach their buyers on the paid platforms that are most effective. Over the years I have managed thousands of kroners of PPC budget and I’ve learned what makes a great relationship between a client and their PPC agency. I’ve built my PPC management program based on what gets my clients the best results while providing the ultimate level of transparency.
PPC Management Services Offered
- Google Search ADS
- Bing Search ADS
- Google Display ADS
- Remarketing/Retargeting (across Search Engines, Youtube and Social Platforms)
What’s Included in Monthly Management?
The PPC management services include the following tasks as part of monthly management:
- Bid Management
- Ad Placement and Targeting Adjustments
- Geo-targeting Improvements
- Keyword Management
- Ad Copy Optimization and Testing
- Landing Page Performance Review
- Cost and Performance Analysis
- Check In Calls/Meetings
- Monthly Campaign Performance Report
My Approach to PPC Management
Every PPC agency will approach PPC from a different angle. Here are the seven core beliefs my PPC program is based on:
#1. You Own the Account
Your PPC account is your asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.
#2. Optimize for Conversions
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. I only optimize for the metrics your business understands and cares about.
#3. Report in Natural Language
I won’t confuse you with a bunch of PPC jargon. I provide straight-forward reports that your team can easily understand and see the value in. I report on the metrics your business cares about, and spare you the technical gibberish. Unless you want to nerd out, then I happy to talk shop. I send clients a periodic report (usually monthly, unless agreed upon different times) detailing the most recent period’s performance, and always follow up the report with a call to review it.
#4. No Silos
My PPC program was originally built to support the efforts of my overall Digital Marketing & Web Design Consultation Services, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO). Therefore my PPC strategy always aims to be integrated with the larger overall digital marketing strategy which creates new opportunities and efficiencies that would have been otherwise missed.
#5. No Life-Time Contracts
My Digital Marketing contract run year-to-year and require 30 days notice to cancel. I believe the best way to keep a client around is to do an amazing job, not lock them into a Life-Time contract.
#6. No Autopilot
I manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures I am always keeping a pulse on the account performance and making improvements quickly.
#7. Have The Best Skillset
At the end of the day, PPC management is a service (part of complete Digital Marketing & Web Design Consulation Services), and services are provided by people with best set of skills. While I use some technology to track and tweak campaigns, the skills I have are the reason for performance improvements. From Digital Marketing, to Web Design, to Economics and Accounting, I invest heavily in retraining and updating my skillsets and education. Don’t believe me? Check out my about page.
Account Setup Process
When I first talk with new clients, they always ask how I plan to onboard their account. So, here’s how I do it:
Step 1: Questionnaires
I pride myself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. It’s more than just PPC managment, it’s about looking at it from holictic view and doing complete Digital Marketing & Web Design consultation.
Step 2: Audit of Current Account
It is always necessary to always assess and evaluate the current condition of the PPC account I am taking over. I have created a custom PPC account audit process and checklist based on analyzing numerious other accounts. This audit helps me shine light on low hanging fruit opportunities, as well as points out potential red flags. I breakdown the current account to learn as much as I can from past performance, and then benchmark all KPIs as a baseline.
Step 3: Kickoff Meetin
It’s important to start things off on the right foot. Every new client receives a kickoff meeting to review our timeline and walk through each step of the setup process. I also use this meeting for discovery where we review completed questionnaires.
Step 4: Keyword Research
If I am running a search campaign, my next step is perform keyword research (based on any missing opportunities found in the audit). I will then break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
Step 5: Account Setup or Restructuring
This step includes optimizing all the various account settings, such as:
- Campaign setup
- Ad Group setup
- Ad Copywriting & Testing setup
- Match Type setup
- Extensions setup
- Bids setup
- Goal Tracking setup
- Call Tracking
- Ad Design (for display and remarketing campaigns)
- Negative Keywords setup
- Audience/In Market Targeting setup
Step 6: Ad Writing
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. I have good experiance in copywritting as I have been writing PPC ads for past couple of years. I also consistently test ad copy to determine what works best, so that way I have an arsenal of data to build off of.
Step 7: Ad Design
If we’re running display campaigns, I will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. The ads I design are designed to be enticing and eye-catching, while still representing the clients’ brand.
Step 8: Landing Page Setup
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. I will help write, design, and develop best practices in landing pages for your campaigns. I formed my own landing page best practices based on years of testing different landing page formats.
Step 9: Report Creation
I create a custom report for each client. I report on metrics in plain english. I pride myself on reporting in the language of your business (leads, sales) and don’t try to mislead you with vanity metrics. I provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
Step 10: Weekly Calls/Meetings Scheduled
It’s critical that I am constantly communicating with clients about the status of their PPC campaigns. Therefore, I schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.
The pricing for PPC management services is pretty straightforward. I charge a one-time account setup (or re-structure) cost which varies depending on the status of the account we’re onboarding, plus a monthly management fee as a percentage of spend (always 20%). Also, the PPC management services fee is separate but part of the whole Digital Marketing Consultation; which includes, SEO, CRO, Email Marketing etc. The Digital Marketing & Web Design Consultation starts from 3000kr per month. If you want, you can continue reading more about is SMB Konsulent a good fit for you?